MILLS FLEET FARM
CASE STUDY: RE-BRANDING AND REMODEL PROJECT
Mills Fleet Farm Re-Branding and Remodel Project
Client Need
Mills Fleet Farm required a comprehensive open store rebranding remodel program, involving the project management and installation of fixtures and merchandising across a vast retail space.
The challenge included the demolition of existing gondolas, assembly of heavy-duty steel fixtures, and efficient product re-merchandising.
DAVACO'S SOLUTION
DAVACO's solution for Mills Fleet Farm encompassed project management and installation services, including the demolition of existing gondolas, profiling and anchoring of over 100 12-ft bays, and the construction of a two-level tire mezzanine system.
The team successfully and seamlessly installed gondolas for the sales floor, as well as specialty fixtures and innovative way-finding signage, all within a tight 3-week timeframe.
Project Included:
- Demolition of Existing Gondolas and Signage
- Assembly and Installation of Heavy-Duty Steel Fixtures, Profiling of Over 100 12' Bays, and Anchoring /Affixing All Steel Fixture Uprights into a Concrete Area
- Installation of Sales Floor Gondolas and Fixtures in 4,000 4’ Bays, 120 End-Caps, 200 Specialty Fixtures
- Construction of a Two-Level Tire Mezzanine System
- Installation of New Way-Finding Signage & Graphics
- Inventory and Management of Vendor Products
- Product Re-Merchandising After Fixture Installation
Client Benefits
- Seamless Vendor Management
- Improved Merchandizing Efficiency
- Clear Product Visibility
- Structural Stability & Visual Appeals